Liberals arts courses are valuable for any major, but students are more focused on programs that will get them jobs upon graduation. The job picture for grads remains bleak, and so does the resultant outlook for increased enrollment in humanities classes.
Might academics better spend their time trying to help stimulate job growth rather than luring business students into literature classes? Perhaps a phone call or two to the corporate world to convince them that liberal arts majors contribute significant value to business? Just a thought.