Books2day

The biography of Steve Jobs will get a youthful makeover for the paperback version

Simon & Schuster will change the cover photo of Jobs from old to young for the upcoming release of the paperback version of his biography by Walter Isaacson. While the hardcover has sold 1.7 million copies, S&S claims paperbacks are bought by younger readers with less money to spend. Hey, just about everyone of every age has less money to spend these days! 

 

The Many Faces of Steve Jobs: The Paperback Comes Out With a Younger Image

Photograph by Norman Scott; Cover Courtesy Simon & Schuster

Source: http://www.businessweek.com/articles/2013-09-09/the-many-faces-of-steve-jobs-the-paperback-comes-out-with-a-younger-image